Funchal, Portugal

My objective for this project is to represent important cultural and geographic aspects of Funchal, Portugal that are easily recognizable to locals, and memorable for tourists. I heavily researched everything there was to find about Funchal before I began to conceptualize a logo.

The blue sky, orange roofs of the architecture, and the blue of the water below are represented in each color of the logo. Furthermore, the main shapes are based on a repeating patten outside of Funchal’s city hall. Then, I put the final logo on mock ups so that the town could see how the logo could be easily implemented into their city. For example, since Funchal is a tourist city, I created the do not disturb signs that could go on the doors of cruises coming in or in hotels in the city. The city was founded by wine makers, so it was only fitting the that logo go on a wine bottle as well. Overall, this logo has strong roots within the natural environment of Funchal, while still maintaining a modern adaptability.